BRITISH women are looking to take the leap into marriage with four in five considering popping the question to their partners on February 29.
The once-in-four years event is the most popular day for women to bust gender norms and propose to men, with 25 per cent of girls admitting they are more likely to propose on a Leap Day than any other.
According to folklore, in the 5th century, St Brigid of Kildare complained to St Patrick that women had to wait too long for shy men to propose. So, St Patrick decreed that on a given day every four years, a woman is allowed to propose herself.
While a quarter of women fear their partners wouldn’t like it if they proposed, a further 23 per cent believe a leap day proposal takes pressure off him to pop the question.
Now a new poll from easyJet Holidays reveals Paris is the top destination for girls to propose, followed by Rome and Venice.
Three in five British women preparing to ask for their lover’s hand in marriage said they were planning a private dinner proposal. Other popular proposal spots include the beach, a romantic boat trip or a cliff top at sunset.
Matt Callaghan, Chief Operating Officer at easyJet Holidays said: “It’s clear from our research that women across the UK have the desire to propose to their significant others on holiday, to kick off the rest of their lives together in the best possible way.”
Match.com
The Global Dating Insights platform writes:
Six plaintiffs have filed a class action lawsuit against Match Group, claiming that the dating app company encourages “compulsive use” of their platforms, rather than facilitating relationships. The parent company of dating apps such as Tinder, Hinge, and more, has been accused of negligence, and alleged violations of consumer protection laws.
The plaintiffs claim that the Match Group uses features “to gamify the platforms to transform users into gamblers locked in a search for psychological rewards that Match makes elusive on purpose”.
“Harnessing powerful technologies and hidden algorithms, Match intentionally designs the Platforms with addictive, game-like design features, which lock users into a perpetual pay-to-play loop that prioritises corporate profits over its marketing promises and customers’ relationship goals”. Ultimately, they claim that the company uses a predatory business model which encourages “compulsive” use of dating apps and the spending of money on subscriptions & premium features.
The Match Group responded saying “This lawsuit is ridiculous and has zero merit”. The dating app company explained that it doesn’t use advertising or engagement statistics to judge success, instead it’s the number of dates that users go on.
The plaintiffs in this case are seeking damages for individuals who have paid to use Match Group’s apps in the last 4 years. Additionally, they are looking to stop the use of the phrase “designed to be deleted”, by the company.